News > EA Restructuring
June 21, 2007
Videogame publishing giant, Electronic Arts, has announced plans to restructure the company into four separate entities. Each of these units will be focussed on a particular portion of EA's business.
The four units will be EA Sports, EA Casual Games, a Sims division, and EA Games (for all other titles). According to Frank Gibeau of EA Games, this reorganization "streamlines decision-making, increases speed to market, enhances accountability and allows us to be more experimental, so we can really open up and leverage our scale long-term."
Interestingly, the entire move was based off of a plan to give The Sims franchise its own division, and simply grew into a large-scale restructuring. "We ran an organisational experiment and it was pretty damn successful. The Sims grew aggressively," said Gibeau.
EA noted that no jobs will be lost as a result of this reorganization.
Well, I feel like the sports and Sims departments mentioned in this plan would be expected, but an entire portion dedicated to casual games? This latest gaming trend is really getting big, huh?
*Eddie R Inzauto - Senior Editor, GameWad.com
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