News > Hufford on 360 Price Drop Rumors
June 9, 2007
David Hufford is a bit put off by the mass reporting of a possible Xbox 360 price drop. In an e-mail dated June 8th, he assserts that there are currently NO plans for a reduction in price, and that his words have been taken out of context.
"Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don't exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not.
With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop anytime soon.
BTW, what's up with the picture in Kotaku? What was I, like 12? Huff."
Before you all feel like your hopes and dreams have been crushed, realize that even if there IS a price drop in the works, the company has to deny it. Letting on that the console will decrease in price is like posting a "not for sale" sticker across its faceplate.
*Eddie R Inzauto - Senior Editor, GameWad.com
