News > New Double Fusion In-Game Advertising
September 5, 2007
via Gamasutra News on Sep 04, 2007
In-game advertising provider Double Fusion has made its fusion.runtime technology commercially available to publishers and developers, enabling them to add advertising support to their titles after code development has been completed, including back catalog titles and late-stage development titles. Fusion.runtime also allows publishers and developers to incorporate new ad placements into both first-run and back catalog titles after their release, which means the potential for specialized programs and continuously updated ads. Double Fusion refers to ...
