News > PS3 Price Cut Imminent
July 6, 2007
The evidence points to a price cut. First, Sony CEO Howard Stringer says that the company is "refining" the price point of the console, and now this shows up:
That's pretty compelling, and makes perfect sense if Sony wants to sell more consoles.
Just to be clear, Gamedaily has reported the following:
...a merchandising manager (who wished to remain anonymous) at one of the world's biggest retailers has confirmed that the price drop is indeed retail-wide and it's scheduled to take place on July 12, although the first wave of ads to promote the PS3's new price won't kick in until Sunday, July 15
While Sony refused to comment on this matter, I'm sure that next week's E3 holds all the answers.
*Eddie R Inzauto - Senior Editor, GameWad.com
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